Recently, TRIFED, Union Ministry of Tribal Affairs and Central Government have jointly launched two interesting competitions for the tribal people in the country. They are “Be the Brand Ambassador of Tribes India” and “Be a Friend of TRIBES INDIA” contest for tribals. These contests were launched in association with MyGov.in portal.
TRIFED is Tribal Cooperative Marketing Development Federation Ltd.
These contests were launched mainly to promote tribal crafts, lifestyle and culture in the country and across the world. Both contests will help in increasing the awareness about tribal heritage, crafts and art among the general public. With more awareness, the citizens will contribute more towards the tribal empowerment by purchasing more tribal products.
- Be the Brand Ambassador of Tribes India
This contest invites stories featuring a tribal product across the nation. The story should highlight the experience of the customer in using the tribal product.
- Be a “Friend” of TRIBES INDIA
It is a quiz contest on Indian culture.
Tribes constitute to 8 per cent of the population. However, they are the most disadvantaged sections of the society. A general attitude that prevails among the public is that the tribes have to be taught and helped. However, the truth is that the tribal population have a lot to teach the urban India. Their handicrafts, arts and skills need to be preserved and promoted. The contests will help to achieve these objectives.
The contest is primarily held by TRIFED. TRIFED works towards improving the livelihoods of tribal people.
Other Initiatives of TRIFED
The Van Dhan Yojana was launched in 2018. It aims to promote the minor forest produce by establishing Van Dhan Vikas Kendras. These kendras provide training facilities, infrastructure support, skill building support, working capital to the tribal population. In August 2020, TRIFED launched TRIFOOD project along with the Ministry of Food Processing Industries. These TRIFOOD parks operate along with Van Dhan Yojana.
In March 2020, Government of India launched Tech for Tribals scheme. The scheme aims to provide training to the forest product gatherers. It empowers the tribal entrepreneurs to run their business with marketable products.
The Government of India also launched Van Dhan Samajik Doori Jagrookta Abhiyan to educate the tribal population in COVID-19 related safety measures. This programme was launched in association with UNICEF (United Nations International Children’s Emergency Fund).
Tribes India Contest launched by TRIFED Tribes India Contest launched by TRIFED