The Union Agricultural & Farming Minister, Narendra Singh Tomar, formally launched the National portal of Madhukranti and Honey Corners of NAFED to promote the Honey Mission in India.

About Madhukranti portal

This portal is an initiative of National Bee Board. It is operated under the National Beekeeping and Honey Mission.

  • Madhukranti portal has been developed to achieve the traceability source of honey and bee hive products on the digital platform.
  • Also, the platform will help in checking the quality and source of adulteration of honey.

Significance of the Portal

The Madhukranti portal will help in increasing income of the farmers, boost exports and increase employment generation in the country. This portal will hold the database of all the stakeholders involved in honey production, marketing chains, hive production and sales. This will increase the reach of honey to international markets. By this, the stakeholders can easily be contacted.

Honey Corners

They are special spaces for the sale of honey. It is operated by NAFED (National Agricultural Cooperative Marketing Federation). NAFED has developed 14-15 honey corners and More honey corners are to be developed in most of the upcoming major 200 NAFED stores. This will promote market support for honey.

Banking

Indian Bank is the technical and banking partner for the development of digital platform. These bank has signed a MoU with the National Bee Board to implement the platform.

About National Beekeeping and Honey Mission

The central sector scheme that was approved by the GoI for Rupees 500 crores. It aims at scientific bee keeping and production of honey. The main objective of the mission is to achieve the goal of “Sweet Revolution”. The Central Government has been establishing quality testing labs to address the issues related to quality of honeybees under the mission.

Madhukranti Portal and Honey Corners launched