Two channel of the Parliament of India Lok Sabha TV & Rajya Sabha TV have merged into an integrated channel “Sansad TV”.
The new platform or joint channel will continue to live telecast the house proceedings, pack news and the current affairs programme in Hindi as well as in English language. Rajya Sabha TV establishment is run from the rented public property near the Talkatora Indoor Stadium. Now this establishment will be merged with the infrastructure of Lok Sabha TV in order to create a new entity. The former textiles secretary, Ravi Kapoor, has been appointed as the chief executive officer of the Sansad TV on a contract basis for a period of one year.
The proposal for the merger of the two channels was put forward in the year 2019 by an expert committee headed by Prasar Bharati CEO Surya Prakash.
Aim of the Merger
The two channels have been merged into an integrated channel with the aim of cutting the costs, to streamline the management of the channel and to organise the content in order to make it more attractive for the viewers and advertisers. The Lok Sabha TV and Rajya Sabha TV were profit-making entities. Both channels bagged the advertisements primarily from the public sector giants and the central ministries.
The TV channel will comprise of two platforms or channels and it will ensure smooth telecast of the live proceedings of both the Houses of Parliament. During the recess in te Parliament, the channel will be given the two options viz., to run the current affairs channels in English & Hindi or to shut down one channel & run programmes on other. The new channel will have its office in a small bungalow at Mahadev Road.
Significance of the merger
The merger of the channels will be a major cost-saving exercise. With the merger, Rajya Sabha Tv will shell out Rupees 10-12 crore on rent for its office and studio in the Talkatora Road.
Lok Sabha TV & Rajya Sabha TV merged into Sansad TV