Highlights

The family of Chittipeddi Kotaiah is going to apply for Geographical Indications Registry’s tag for ‘Kakinada kaja’.

Kakinada Kaja

  • Kakinada Kaja a unique sweet of Andhra Pradesh.
  • Kaja sweet is being made and promoted by Kotaiah family since 1891 in Andhra Pradesh’s Kakinada.

Backdrop

  • Andhra Pradesh’s Kotaiah family had migrated from Chinna Parimi village of Guntur district in 1891.
  • Kotaiah family have been engaged in production of the sugary delicacy, using 4 ingredients including maida, besan, ghee & sugar.
  • Kotaiah family is having a tradition of 129 years in the production of Kaja sweet.
  • So they have now determined to apply for the GI (Geographical Indications) tag.
  • The Kotaiah family owns 4 stores in Andhra Pradesh. Out it them 3 are in Kakinada and one in Rajamahendravaram. Thus, the production is geographically limited to only to East Godavari district.

Challenges

  • Family have witnessed various sections of people have attempted to use the brand image and demand for it by the support of family’s chefs.
  • However, they have failed since people from across the Andhra Pradesh prefer the kaja from their shop.
  • Lack of awareness and flourishing trade are the main reasons because of which family’s ancestors did not obtain the GI Tag for the Kakinada kaja.

Geographical Indication Tag

A GI tag is a name or sign used on some specific products. There products corresponds to a specific geographical location or origin. The use of a geographical indication acts as a certification for the product having certain qualities or is made as per the traditional using traditional methods or the product  enjoys a good reputation because of its geographical origin. GI tag for Kakinada kaja