Around 500 farmers from villages in Jammu ‘s Doda district, had their incomes quadrupled after shifting from maize to lavender cultivation.  lavender cultivation is also called purple revolution. It was possible due to initiatives taken under Aroma Mission.

  • Purple Revolution
    • For the First-time farmers were given free lavender saplings and those who have cultivated lavender before were charged Rupees 5-6 per sapling.
  • Aim
    • To support domestic aromatic crop based agro economy by moving from imported aromatic oils to homegrown varieties.
  • Products
    • Main product is Lavender oil which sells for at least Rupees 10,000 per litre
    • Lavender water, which separates from lavender oil, is used to make incense sticks.
    • Hydrosol, which is formed after distillation from the flowers, is used to make soaps and room fresheners.
  • Main Agencies Involved
    • CSIR and IIIM Jammu, the two bodies are mainly responsible for making purple revolution under the Aroma Mission a success.
  • Significance
    • Apart from being in sync with government policy of doubling farm incomes by 2022, the lavender cultivation also provided employment to the district’s women farmers thus gave impetus to inclusive growth.
  • Aroma Mission
    • Objectives: The Council of Scientific and Industrial Research Aroma Mission is envisaged to bring transformative change in the aroma sector through desired interventions in the areas of agriculture, processing and product development for fuelling the growth of aroma industry and rural employment.
      • Aroma mission will promote the cultivation of aromatic crops for essential oils that are in great demand by the aroma industry.
      • It is expected to enable Indian farmers and aroma industry to become global leaders in the production and export of some other essential oils on the pattern of menthol mint.
      • The Mission aims to provide substantial benefits to the farmers in achieving higher profits, utilization of waste lands and protection of their crops from wild and grazing animals.
    • The Nodal Agencies
      • The nodal laboratory is CSIR-Central Institute of Medicinal and Aromatic Plants, Lucknow. The participating laboratories are CSIR-Institute of Himalayan Bioresource Technology, Palampur; CSIR-IIIM Jammu etc.
    • Coverage
      • The scientific interventions made under the mission project would provide assured benefits to the growers of Vidarbha, Bundelkhand, Rajasthan, Gujarat, Marathwada, Andhra Pradesh, Odisha and other states where farmers are exposed to frequent episodes of weather extremes and account for maximum suicides.
      • Aromatic Plants include lavender, damask rose, mushk bala, etc.
    • Intended Outcomes
      • Bring about 5500 hactor of additional area under captive cultivation aromatic cash crops particularly targeting rain-fed /degraded land nationwide.
      • To Provide technical and infrastructural support for distillation and values-addition to farmers/growers all over the country.
      • To Enabling effective buy-back mechanisms to assure remunerative prices to the farmers/growers.
      • The Value-addition to essential oils and aroma ingredients for their integration in global trade and economy.

Purple Revolution Under Aroma Mission