ICICI Bank Limited and Google has collaborate to issue FASTag. It has become the first Indian bank to join hands with Google Pay for the issuance of FASTag. Customers will now be able to order, track and recharge ICICI Bank FASTag via the Google Pay app. Currently, Google Pay users could recharge their FASTag on the app, but purchasing one directly from the Google app was not possible.
- The new partnership will now allow users to conveniently order, track, and recharge ICICI Bank FASTags from the app itself. The Indian Government has made 1st January 2021, as the new date for mandatorily adding FASTags to vehicles.
- The announcement makes ICICI Bank the first bank to join hands with Google Pay for the issuance of FASTag. This will also add competition for Paytm, which currently issues FASTags from the app as well and is quite a popular choice for many customers.
- The association gains prominence during the widespread pandemic as this allows any Google Pay user to order and receive FASTag in a seamless and contact-less manner.
ICICI Bank Google Pay collaborate for FASTag ICICI Bank Google Pay collaborate for FASTag