21 April is observed as a World Creativity and Innovation Day in the world every year. The day is celebrated to raise awareness around the importance of creativity and innovation in problem-solving with respect to advancing the UN sustainable development goals, also known as the global goals”. The main objective of the day is to encourage people to use new ideas, make new decisions, and do creative thinking. Creativity is what makes the world go ‘round.


The Day was founded on 25 May 2001 in Toronto in Canada. The founder of the day was the Canadian Marci Segal. Segal was studying creativity in the year 1977 at the International Center for Studies in Creativity.

The UN on 27 April 2017 resolved to include World Creativity and Innovation Day on 21 April as a Day of observance to raise importance among people about the use of their creativity in problem-solving for all issues that may be related to achieving the UN Sustainable Development Goals 2015.